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Getting Started with Segments

Your Mailchimp audience contains a lot of data about your contacts. You can use this data to create segments and send targeted campaigns.

Find the Unsubscribe Link for Your Audience

Spam laws require that you include an unsubscribe link in your email campaigns. Learn how to find URL for this link in your signup forms.

Find Mailchimp Data in Google Analytics

If you've enabled Google Analytics tracking on your Mailchimp email, landing page, or website, learn how to find the results in your Google Analytics account.

Feedblock RSS Merge Tags

Use feedblock merge tags to add a blog post to your Mailchimp campaign. Get a full list of merge tags to use in different types of email campaigns.

Examples of Compliant and Non-Compliant Lists

We provide common examples to help decide if your email list is ok to use with Mailchimp.

Edit or Remove the Unsubscribe Reason Survey

The unsubscribe survey tells you why unsubscribers no longer want to receive your emails. Learn how to add, edit, and remove your unsubscribe survey.

Edit an Active Classic Automation

Learn how to pause, resume, edit, reorder, add, or delete emails in an automation.

Designate and Send to VIP Contacts

Learn how to designate important subscribers as VIPs, in order to create segments and send targeted email content.

Customize Mailchimp for Salesforce

Customize Mailchimp for Salesforce to quickly view contact activity and email stats. Easily coordinate tasks with other Salesforce users.

Use Intuit AI with Automation Flow Templates

Streamline your marketing efforts with AI-powered Flow Templates. Get fully designed, on-brand emails and start your automation in no time.

Create a Multivariate Test

Test and send versions of an email with multivariate tests. Learn how to create and change a multivariate test.

Create a Marketing Automation Flow

Use marketing automation flows to automatically send targeted emails, tag contacts, and accomplish other important tasks.