Types of Shots: Best Angles For Camera, Film–and Marketing
Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.
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Maximize Customer Engagement with Two‑Way SMS
Drive results with two-way SMS. Use two-way messaging to build effective campaigns that boost engagement and strengthen communication with customers.
Why Tracking Codes Matter in Digital Marketing
Tracking codes are the key to smarter digital marketing. Monitor, measure, and enhance your campaigns for maximum impact and ROI.
Targeted Marketing: Reach Your Ideal Audience Every Time
Targeted marketing allows you to implement effective campaigns personalized to specific audiences. Learn more about targeted marketing in this guide.
Sync Litmus with Your Mailchimp Account
ESP Syncing allows you to sync the emails and templates you've created in Litmus Builder directly to your Mailchimp account.
Subject Matter Experts: How Marketers Can Leverage SMEs
A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.
How to Make a Brand Style Guide–With Examples
Brand style guides help companies to reach an intended audience with campaigns that are not only useful but campaigns that resonate with their target demographics.
Stitching Together Data with Gwynnie Bee
Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre
What is Spam Complaint Rate and How to Reduce It
Understand spam complaint rate and reduce it effectively. Learn strategies to improve email deliverability and customer satisfaction.
Social Testing: Unleash the Power of Social Media for Business Experimentation
Social testing can provide insight into the performance and health of your social media campaigns. Learn how to use social testing to your advantage here.
Social Media Strategy for People Who Sell Stuff
Your goals for social media should be different from your goals for email marketing. Here are a few simple, doable social media posts for small online stores.
SMTP Relay vs. SMTP Server: Understanding the Differences
An SMTP relay can help improve the deliverability of your email campaigns. Learn how SMTP email relays are different from SMTP servers and their benefits.