How to Reduce SMS Opt-Outs
Are high unsubscribe rates hurting your SMS marketing campaigns? Learn how to reduce SMS opt-outs with smart timing, frequency, and content strategies.
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Facebook Advertising Strategy: A Complete Guide to Getting Started
Learn how to advertise on Facebook. Create effective, scalable ad campaigns that benefit your business—and your bottom line.
How Happy Socks Spreads Happiness Through Automation
Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.
How Bee’s Wrap Calls Customers to Action
Bee's Wrap motivates their customers with strategic emails and inspiring calls to action.
Highbrow's Quick, Educational Automation
Highbrow is a free email subscription service with one goal: to help you learn something new—in just 5 minutes—every day.
Using The Hierarchy of Effects Model For Marketing
Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.
Hard Bounce vs. Soft Bounce: What’s the Difference?
Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.
Growing Your List with Giveaways
By following a few simple guidelines, you can effectively use contests and giveaways to grow your email list and ultimately sell more stuff online.
E-commerce Automations
Take the work out of marketing by sending welcome emails, follow-up emails, and more—automatically.
Designing Templates with Hero Images
There’s a lot to consider if you’re including hero sections in your email. Explore some best practices that’ll help you get the most out of this exciting feature.
Why Should You Use a CRM? (Examples & Best Practices)
Why should sales and marketing teams invest in CRM software? Check out these tips and examples to get the most out of your contact management system.
CRM Automations
Explore ways to make your life easier by setting up triggered emails.