Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
-
How to Build a Website from Scratch with No Experience | Mailchimp
Every business needs a website, but how do you build a website from scratch if you don't have any experience? Review this guide to website building to help you get started.
-
Google Tag Manager 101: How GTM Helps Businesses
Google Tag Manager allows you to deploy tags to perform certain functions like tracking page views and button clicks. Learn how to use GTM in this guide.
-
How to Make a Quiz to Boost Engagement for your Website
Quizzes offer an excellent opportunity for businesses to gather customer data and increase engagement. Learn how to create and leverage an online quiz.
-
A Step-By-Step Guide to Growth Hacking
Growth hacking uses innovative and creative ways to build your customer base. Learn more about different growth hacking strategies and tips to get started.
-
What Is Customer Relationship Marketing? In-Depth Guide
Stand out from your competitors by showcasing your care for customers. Learn how customer relationship marketing works and how to use it.
-
SEO vs. PPC: Key Differences Explained
Is SEO or PPC better for your business? Learn more about SEO and PPC, including their benefits and limitations here.
-
Psychographic Data Explained [Definition, Uses, Pros, & More]
Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.
-
Content Cannibalization Explained: Definition + Ways to Avoid It
Content cannibalization can hurt your content and SEO. Learn what content cannibalization is and how to create more diverse content with this guide.
-
Email Blacklisting: How Your Business Can Avoid It
An email blacklist is a list of IP addresses associated with spam. Read on to learn more about email blacklists and how you can avoid them.
