Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
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19 Tips to Grow Your Business in 2020
We rounded up advice from some of our savviest customers about how to succeed in the new year.
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How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
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How to Carry Holiday Momentum into the New Year
After a busy holiday season, prepare your business to do even better this year.
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Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
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Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
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Personalizing Your App's Marketing with Mailchimp's API
How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.
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3 Reasons to Connect Your App and Create Tags in Mailchimp
Learn more about businesses that are scaling their marketing with Mailchimp.
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4 Tips for Getting a Head Start on Your Holiday Marketing
Learn how early planning will help you lay the groundwork for a successful holiday season.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.








