Transactional email infrastructure
Learn about our global infrastructure, which helps you send transactional emails that reach inboxes, not spam folders.
Transactional email
Scalable analytics that flex with you
Get transactional email analytics from your dashboard, export API, or webhooks.
Evaluate and analyze with tagging
Tag all outbound emails with automated or custom tags, and optimize performance by running analytics.
Optimize open rates with A/B testing
Easily run A/B tests to track and optimize your transactional emails.
Search the activity log
Search and filter your account activity to learn about open, click, and bounce rates.
Use webhooks for every event
Capture and save raw data via webhooks, so you can keep track of trends like open rates, clicks, bounces, and unsubscribes—in almost real time.
Export API
Export your transactional data, and join it with other datasets within your own environment.
Start using transactional API now
Made for developers to deliver fast, personalized emails that reach inboxes.
Explore what else Mailchimp transactional email can do for you
Mailchimp Transactional API
Send personalized, event-driven messages at scale with the speed and reliability of Mailchimp.
Transactional email options
Get all the flexibility you need to send custom transactional email with custom return options.
FAQs
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Yes. Mailchimp Transactional lets you track open rates for your transactional emails through the Transactional API. Mailchimp Transactional tracks opens by adding a 1-pixel square graphic at the bottom of HTML emails. When a recipient downloads images in your message (which happens by default with most email clients) this is recorded as an open.
Monitoring opens helps you understand whether recipients are actually seeing your messages. And, with Mailchimp's 99% delivery rate, your emails are more likely to land in the inbox instead of the spam folder, which directly impacts how many people open them.
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Yes. Mailchimp Transactional lets you track click activity within your transactional emails through the API. If you're noticing low click rates, here are a few things worth testing:
- Clear calls to action: Make sure your buttons or links stand out visually and tell the recipient exactly what to do next.
- Link placement: Move your most important link higher in the email so recipients see it without scrolling.
- Content relevance: Review whether the information in your transactional emails matches what the recipient expects at that moment in their experience.
Note: Click tracking is not available in demo accounts. You'll need a paid account to use this feature.
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Yes. Mailchimp Transactional lets you monitor your bounce rate for your transactional emails. Keeping bounces low protects your sender reputation and helps ensure future emails continue reaching the inbox.
Mailchimp Transactional has maintained a median bounce rate of just 2.69% across more than 300 billion emails sent since 2018, so the infrastructure is built to support strong deliverability at scale. For more details, explore our Transactional API documentation.