Data Stories
Performance tracking is key to successful marketing. We crunch the numbers on what works, what doesn’t, and why.
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COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen
Industry insights and trends as small businesses pivot.
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Mailchimp COVID-19 (Coronavirus) Email Marketing Trends
Learn how COVID-19 (also known as Coronavirus) has influenced a shift in email marketing engagement and behavior. Insights from Mailchimp users.
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Why Small Businesses Should Start Marketing on Day One
We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.
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Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
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Single Email or Series? Choosing the Most Effective Automation for Your Business
Take a closer look at data from 150,000 businesses that use Mailchimp to compare single and multiple-email automations and learn which yields better results.
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Identifying the Most Profitable Automations for E-Commerce Businesses
We analyzed the data of 150,000 businesses that use Mailchimp to learn how much revenue each automation type has generated.
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Effects of List Segmentation on Email Marketing Stats
Does list segmentation really help email marketing stats?
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Subject Line Comparison
The best and worst open rates in Mailchimp.
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Impact of Mobile Use on Email Engagement
Click rates vary by device, link placement, design responsiveness.
