Data Stories
Performance tracking is key to successful marketing. We crunch the numbers on what works, what doesn’t, and why.
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Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
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Strategic Timing Tips for Resend Campaigns
We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful.
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The Value of a Resend Campaign, By the Numbers
The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?
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Inactive Subscribers are Still Valuable Customers
What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.
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How We Send Big Campaigns Fast
Mailchimp currently sends millions of emails every day, and all of those users expect their campaigns to be delivered immediately. So how do we make it happen?
